Marketing calculators
Campaign decisions live or die on unit economics. This set turns spend, impressions, clicks and revenue into the ratios a media plan is judged on, using the metric definitions the ad industry standardised, so the number you present in a review meeting matches the number the platform reports.
CPC CalculatorSolve CPC, click volume or budget from any two known values.CPM CalculatorCPM, impressions from budget, and spend needed for a reach target.Conversion Rate CalculatorCVR, forecast conversions, and traffic required for a goal.ROAS CalculatorROAS, break-even ROAS from margin, and real profit after ad spend.